ubbu

ubbu has been meticulously designed with the help of educators to both enable and empower teachers of all fields, and help kick off their school's innovation journey.

That's why ubbu allows its users to login as a team. It also benefits the kids themselves, who pick up important social skills from the group exercises.

As important as the team login, ubbu is also designed for both online and offline environments. The connected school is becoming a reality, but until then, teachers need to rely on solutions that work offline.

Inside ubbu, there's a curriculum of games and videos, all designed by ubbu's own content team.

At the end of the learning curve, ubbu has its own block coding tool: ubbox. With it, kids can create code projects and share them with their peers.

At the core of the experience, ubbu focuses on the teacher by guiding them through the curriculum and providing analytics on the class's progress.

Mobile experience

Throughout the years of growing ubbu, mobile grew in importance.

Advanced content navigation

ubbu’s main user, the student, was the focus of the design. This way, many design experiments were made to increase engagement and lesson-to-lesson navigation.

Here’s one of the broader experiments: UbbuWorld, an immersive experience where the user controls a character hopping between coding challenges, science lessons, and code project builds.

This design was preliminary, and the current form is being developed.

Website design

ubbu’s website had many iterations throughout time, as it was built to:

1. Convince kids that it was a fun experience.

2. Convince parents the educative value of the platform and methodology.

3. (Most importantly) convince teachers and educators that the program was easy to implement.

Branding and logo design

ubbu’s branding was a tough problem to crack.

Together with the identity crisis of the parent company, there was a problem of trying to speak to many audiences simultaneously.

One of the methods to validate the brand was to ask children of a few nationalities to try to pronounce a few words. ubbu stood out as an easy name to say.

The logo itself is soft, inviting, and clean.

The colours were chosen to echo the traditional hues of programming environments, like the old monitor terminals.

Media

Reviewing ubbu’s founding history at RTP, Network Negócios (in Portuguese).

The segment is no longer online.